Many companies accumulate a lot of data, but they don’t know how to turn it into useful insights. The tools are there to collect data, but it takes smart people to find useful patterns and translate them into meaningful information – insights that businesses can act upon. This can be a difficult task, particularly because the three rapidly evolving technology areas of mobile, social and big data create massive amounts of raw data that needs to be analyzed in order to gain insight.
There are a few key strategies to help your business translate more information into action. First, ensure that everyone is aware of your findings. Often, insights are only actionable when they affect the right teams or individuals for instance, an email that shows growth in sales in a particular segment might not be as helpful to an order fulfillment team as it would be to a C-suite executive.
You can also make use of predictive analytics by playing around with certain levers within your data model and then observing the results. This will allow you to be more precise about the actions you must take. For instance, a business can use predictive analytics to determine the impact on conversions when they increased the quantity of emails they send to specific segments.
Then, you can try using natural language processing tools to analyze inputs and determine what your customers are asking about the most. Then, you can create resources that answer these queries and make them available to your customers to help them https://99software.org/2023/06/14/what-is-actionable-analytics/ solve their own issues.