The Lego Firm History

There’s something special in the look of the Lego package that brings you right back on your childhood. For many, the small hinders were a necessary part of their particular early years and helped condition their imaginations and creativity. Now, Lego’s production processes are incredibly advanced plus the company is usually working hard to stay ahead of the contour on durability.

When Ole Kirk Christiansen started his first plant in Billund, Denmark, in 1932 he was determined to help make the best structure toys that can be found. He started address by using cellulose acetate to produce the small bricks, but subsequently switched to acrylonitrile butadiene styrene (ABS plastic), which is still used today.

An important ingredient for the success in the Lego program was the truth that every piece match all the others – the bricks could possibly be combined in 915, ciento tres, 765 different ways, according to a 1992 Lego catalogue. This company also develop a new development process and started applying injection rounds, which allowed it to create 1000s of new products yearly.

By the nineties, however , the company was taking a loss, partly due to the shift aside by traditional doll design and into creating licensed intellectual home. It started producing pieces based on well-known movies and video games, such as Star Wars and Winnie the Pooh. But a lot of these sets had been expensive and turned off admirers.

In recent years, the company seems to have jettisoned noncore businesses and increased investment in its main brick toy business. It has likewise made a push in to in-house brands like Ninjago and Relación Knights and also partnered with big media channels companies to create movies and TV shows based on these styles.