Digital marketing involves promoting products or services using various online channels. You can concentrate on social media, or search engine optimization (SEO), and implement strategies that can help websites rank well in Google search results to draw more people.
Collaboration skills are essential as the job is typically a team-based one. You may be working on projects with copywriters, designers or animators. You might also be expected to research your client’s rivals, as this helps you understand what advertising methods are most efficient for their business. You’ll be required to plan campaigns, consult with clients, explore new techniques for marketing using digital media, and observe the performance of current strategies to ensure that they’re delivering good value for money.
You could be working on short-term contracts with business owners that require assistance in developing their brand or develop advertising campaigns. You might also have longer-term projects that you manage on behalf of a digital marketing agency. You might be able to develop and manage their social media presence, or oversee their website analytics.
You’ll be well-suited for a career in digital marketing if you are empathetic and can put yourself in the shoes of your clients in order to comprehend their needs, wants, and challenges. Being flexible and able to adapt and receive feedback are crucial characteristics, too, since digital marketing is constantly changing so you need to stay ahead of the technological advancements. As you develop experience, you could decide to take on a leadership position or become a digital marketer.